Casey Space

Marketing Director (2024 – Present)

• Lead local marketing team in achieving goals in advertising, event production, customer-relations
• Work closely with local office staff in Admissions and Finance for recruitment and retainment of students and foreign staff
• Monitor available data and reporting to confirm efforts are effective
• Support the school and staff with any requests concerning graphics, writing, and even blowing up balloons for customer events.

Substitute Teacher (2022 – 2024)

• Cover lessons for absent teachers in a variety of subjects, using audio-visual equipment, printed materials, and art supplies
• Manage a classroom of 4 – 20 High School students from international backgrounds
• Provide an ideal learning environment for students to engage with their school work
• Nurture positive relationships with students as a temporary cover for class
• Ensure the safety and well being of all students.
• Engage with English language learners at a variety of levels

VP of Marketing (2019 – 2022)

Advanced Sign (DBA: Woodland Manufacturing and CraftCuts)

My title changed from Director of Marketing to VP of Marketing when Woodland Manufacturing purchased a local sign shop, Advanced Sign and changed its name. My responsibilities grew from mainly E-Commerce to omnichannel marketing as we added a brick and mortar shop with local customers and large government contracts.

• Drive strategy to grow revenue, leverage all assets, look for efficiency in spending in all sales and marketing channels for three different brands: Woodland Manufacturing, CraftCuts, and Advanced Sign. 
• Work closely with the leadership team to provide a meaningful work environment, nurture employees by seeing them as people and focus on company culture.
• Motivate the marketing team through a passion for quality work, vision casting, communicating where we are going, what we are doing, and why we are doing it. Also, focusing on individual strengths, showing appreciation, and finding ways to have them do the tasks they enjoy as much as possible.
• Show accountability through data and reporting, and being able to pivot when something isn’t working, and researching answers to questions I don’t know the answer to.
• Do any work needed to support the company and my team, including photography, copy-writing, design, data entry, and cleaning up our creative space.

Director of Marketing (2015 – 2019)

Woodland Manufacturing (dba: CraftCuts and Family Stickers)

• Responsible for increasing revenue, leads, and spend efficiency for the company’s major revenue channel, E-Commerce for 4 – 5 brands including Woodland Manufacturing, CraftCuts, and a big profit center at the time: Family Stickers.
• Drive traffic and increase conversions through engaging content and design.
• Create and implement strategies using great photos, video, copy, email marketing, and social media.
• Leverage all assets in a small business and squeeze as much ROI as possible from a tight budget.
• Report on my team’s performance metrics and goals to the leadership team and owner.
• Manage and motivate a creative team of talented people.

Content Manager (2010 – 2015)

Woodland Manufacturing (dba: CraftCuts, Family Stickers, Wedding Cuts, Wedding Mountain, Just Plaques, Legacy Frames, and many more referring websites)

• Increase traffic and conversions on multiple websites (10 – 20) with quality content, implementing new SEO best practices as a response to Google’s major algorithm changes (Penguin and Panda).
• Evolve with emerging social media marketing strategies, find ways to post engaging content with authenticity and originality.
• Create quality copy and photos while organizing all marketing assets, and install a content calendar for streamlined campaigns.
• Work closely with the web development team and try to hold them accountable to project management and deliverables.

Customer Service – Design & Quote Specialist (2007 – 2010)

Woodland Manufacturing (dba: CraftCuts, Family Stickers, Wedding Cuts, Wedding Mountain, Just Plaques, Legacy Frames, and many more referring websites)

• Provide excellent customer service by listening to the custom needs of the client.
• Bring the customer’s vision to life by providing graphics and custom manufacturing knowledge of signage solutions.
• Resolve issues with orders and provide minor project management with production.
• Assist E-Commerce team with creating web content.

Customer Service Manager (2006 – 2007) and Customer Service Representative (2000 – 2005)

• Inspire exceptional service with encouragement, discipline, and training.
• Take care of every customer while balancing the company’s bottom line.
• Create consistency and efficiency with documentation and monitor credit card issues, fraud, and customer communication.

Merchandising Product Development Assistant (2005 – 2006)

• Help develop fashionable performance wear to feature in an inspirational catalog and ensure accuracy.
• Deliver all assets on time and assemble materials and reports for meetings and presentations.
• Display excellent organization and communication skills.

Customer Service

• Promote Women’s History with educational materials and marketing assets.
• Help customers with orders to create events at work and school.
• Co-wrote the official speech for National Women’s History Month, 2001.