Hello, Casey is a
Marketing VP & Digital Strategist
20+ years building brands and revenue in e-commerce, education, and retail. A hands-on leader who ships content, mentors teams, and turns strategy into measurable results.
Work History | Visuals | References | About
Let’s Get in Touch
Based in Hanoi, Vietnam and Idaho, USA
Open to Remote & Global Roles
E: CaseySpace9@gmail.com
P: WhatsApp: +1 (208)-412-8914
A full-stack marketer who can lead or execute
Content & Writing
- Product descriptions that convert
- Category & homepage copy
- Blog articles & DIY how-to’s
- Video scripts
- Email campaigns
- Succinct copy for tight spaces
Channels
- SEO (on-page & content strategy)
- Social media marketing
- Email marketing
- PPC & paid search
- Trade shows & events
- Enrollment & admissions marketing
Visual Production
- Lifestyle & product photography
- Graphics & layout design
- Video storyboards & props
- Presentations & pitch decks
- Print & trade show materials
Leadership
- Team direction & vision casting
- Cross-functional collaboration
- Performance reporting & KPIs
- Budget & spend efficiency
- Hiring & people development
- Culture building & empathy
Experience
2022 – Present: St. Paul American School Hanoi
Marketing Director (2024 – Present)
- Lead local marketing team across advertising, event production, and community relations
- Partner with Admissions and Finance for international student recruitment and staff retention
- Monitor campaign data and reporting to confirm efforts drive enrollment goals
- Support all school communications with graphics, copy, and hands-on event support
Substitute Teacher (2022 – 2024)
- Managed classrooms of 4–20 international high school students across diverse subjects
- Engaged English language learners across multiple proficiency levels
- Built positive student relationships during this intentional career transition to education
2007 – 2022: Advanced Sign
VP of Marketing (2019 – 2022)
Advanced Sign (DBA: Woodland Manufacturing and CraftCuts)
Promoted to VP as company expanded into omnichannel retail. Drove strategy across three brands — e-commerce, brick-and-mortar, and government contracts.
- Grew revenue across Woodland Manufacturing, CraftCuts, and Advanced Sign simultaneously
- Built and mentored a creative team with a culture-first leadership approach
- Delivered regular performance reporting; pivoted strategy based on data
- Rolled up sleeves: photography, copywriting, design, data entry when the team needed it
Director of Marketing (2015 – 2019)
Woodland Manufacturing (dba: CraftCuts and Family Stickers)
- Owned revenue, traffic, and conversion across 4–5 e-commerce brands
- Drove growth through content, photography, email, and social media on a tight budget
- Reported on team KPIs and goals to ownership quarterly
- Managed and motivated a talented creative department
Content Manager (2010 – 2015)
Woodland Manufacturing (dba: CraftCuts, Family Stickers, Wedding Cuts, Wedding Mountain, Just Plaques, Legacy Frames, and many more referring websites)
- Managed SEO and content for 10–20 websites through Google’s Penguin and Panda updates
- Built authentic social media presence as platforms were just becoming marketing channels
- Installed content calendar system for streamlined multi-brand campaigns
Customer Service – Design & Quote Specialist (2007 – 2010)
Woodland Manufacturing (dba: CraftCuts, Family Stickers, Wedding Cuts, Wedding Mountain, Just Plaques, Legacy Frames, and many more referring websites)
- Delivered custom signage solutions by translating client vision into finished graphics
- Assisted e-commerce team with web content creation
- Built the customer-first mindset that shapes leadership style today
2000 – 2007 Athleta
Customer Service Manager – Merchandising Assistant
- Led and trained customer service team; created documentation for consistency and fraud management
- Contributed to performance wear product development for catalog launches
Visual Work
Events
Lifestyle Photography
Product Photography
Blog Examples
Making Magic
A Little Bit More About Casey
Education
SONOMA STATE UNIVERSITY
B.A. in English, Creative Writing & Literature — Dean’s List, Cum Laude
CAMBRIDGE UNIVERSITY – IH BANGKOK
CELTA · Certificate of English Language Teaching to Adults
SHASTA COMMUNITY COLLEGE
A.A. in General Education
SANTA ROSA JUNIOR COLLEGE
Graphic Design & Application
FAVORITE CONFERENCES: Internet Retailer Convention & Exhibit · Content Marketing World · EntreLeadership
PUBLISHED WORK: Countless blog articles on DIY, home decor, custom signage, small business, education events, and prestigious university acceptance success
Volunteer & Interests
Treasure Valley Roller Derby
Board of Directors · Coach · Athlete
Addiction Recovery
Guidance, support, and service for an addiction-free lifestyle
National Women’s History Project
Customer Service · Co-wrote the official speech for National Women’s History Month, 2001
Hobbies: Travelling · Roller Derby · Costumed dance routines · Knitting
References
Spencer Hill
Owner & CEO, Advanced Sign
P: +1 (208) 855-9888
E: spencer@advancedsign.com
Dawn Mello
VP of Sales, Advanced Sign
P: +1 (208) 855-9893
E: dawn@advancedsign.com
Get in Touch
Tay Ho, Hanoi, Vietnam and Boise, Idaho, USA
E: CaseySpace9@gmail.com
P: WhatsApp: +1 (208)-412-8914
P: Vietnam: +84 0365766442
Casey Space 